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Starbucks was Bought by a Guy with No Money

Jeff Sassinsky
Jeff Sassinsky |

But he did have this...

I recently read an article about how Howard Schultz “bought Starbucks with no money.”

At first, it was the classic inspirational tale of a scrappy entrepreneur chasing his dream, overcoming setbacks, and pulling it off through sheer grit. But then came a twist I didn’t expect.

It turns out Schultz had a powerful ally: Bill Gates’ father, a wealthy, well-connected attorney in Seattle.

According to the story (and Schultz himself), the Starbucks deal was in danger when another investor tried to swoop in. That’s when Gates Sr. stepped in, confronting the competitor and helping Schultz raise the remaining funds to close the deal.

It’s a great story. But here’s the reality: most of us don’t have a (future) billionaire’s parent on speed dial.

And here’s the good news: these days, you don’t need one.

The Old Rules vs. the New Reality

For most of modern business history, a big-money backer wasn’t just helpful, it was almost a requirement. You needed deep pockets or deep connections to afford the essentials: copywriters, developers, designers, lawyers, advisors, and a dozen other functions that turned ideas into companies.

But AI has changed that. Dramatically.

Today, AI can play dozens of roles in your business, instantly, affordably, and often better than the traditional route:

  • Copywriter: Create high-converting sales pages, emails, and ads in minutes.

  • Developer: Build websites and apps from prompts instead of $25k contracts.

  • Advisor: Model business strategies and get actionable insights on demand.

  • Specialist Tools: AI for legal guidance, accounting automation, hiring, market research, and more.

You no longer need a half-million-dollar war chest or a wealthy friend to get your business off the ground. In many cases, you can build your first profitable version with a laptop and less than $1,000.

Why This Shift Matters

This isn’t just about affordability. It’s about accessibility. AI is democratizing entrepreneurship in a way we’ve never seen before.

In the past, opportunity was gated by money, by geography, and by who you knew. Today, the gate is wide open. The skills and resources once locked behind big budgets and elite networks are now available to anyone willing to learn the tools and put in the work.

Does having a powerful, connected ally still help? Of course. But it’s no longer the only path forward and that’s a seismic shift.

If you’ve been holding back on your idea because you thought you needed funding, connections, or permission, take this as your sign: those excuses just expired.

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